A Case for Co-Branding

As companies increasingly find new and innovative ways to differentiate themselves in the highly competitive market environment of today, co-branding is increasingly becoming more popular and highly effective. Whether the company is large or small, start-up or firmly established, co-branding is weaving its way through the business world. From a Coke logo on your pizza box, to the Good Housekeeping Seal on the windows you just got installed, co-branding relationships use the power of brand recognition to increase sales and profits for both the main product/service and the secondary and usually highly recognized partner brand.