Cutting Through the Noise

How does a company cut through all the marketing noise when the average consumer is exposed to over 5,000 marketing messages each day? Well, as with most things, it depends! There is no magic ad or perfect marketing campaign, but rather, in many instances it requires doing something unexpected and a little out of the ordinary to catch the consumers attention. Even if it is just briefly, in that brief moment the consumer is more likely to remember the company's product/service than if the company had just ran the same old ad. This is especially true when a company consistently pushes the same marketing message. Now, don't take this the wrong way, a company's marketing messages should be consistent, but if the way the message is presented has a slight wrinkle, the consumer reception to the message is much more open. A great example of this is seen through one of the most prominent "Billboard Lawyer's" ads around town. He has hundreds of billboards with basically the exact same ad on each, but recently he has changed it up a little. He has started to have these same ads flipped upside down. Now, the ad is the same and the message is the same, but now it catches the consumer's eye and they remember it even more. So all that to say this, present your message in a little different way and cut through the marketing noise.