When Less is More

Do you ever notice the abundance of Service Companies around. Let's just take the HVAC industry. From radio and tv ads to just seeing them around town; there are too many companies to even count! Now how does the family owned and operated business with one or two employees survive in this highly competitive industry--low sales volume and a higher sales margin. If the family company can charge more with minimal overhead compared to the market leader, the family company can not only survive, but it can also thrive while providing its employees with a very good living.

There is a catch though! In order to charge more, the family/small business must better--much better. Better at Customer Service, better at product quality, better at punctuality, and the list goes on and on. If you can master that, then you have made it!