The Psychology of a Brand
Do you ever notice how Apple, Yeti, or even Under Armor or Nike charge so much more for their products than their lesser known competitors? It's pretty crazy if you think about it--2 beanies, one has a little 1 inch logo on it, the other doesn't, now just how is the one with the tiny logo worth $25 while the one without it only worth $5?? Is the beanie with the name brand logo on it really 5x better than the one without it--ABSOLUTELY NOT!! As a matter of fact, they both probably came from the exact same factory! So, how do companies not only sell these products, but also sell in many instances many more products than their cheaper, lesser known competitors? It all comes back to their branding. These companies do an extraordinary job of making us feel like we have to have their products. These brands make us feel special, and so much so that we are willing to pay what the company asks. When we buy an Iphone, we aren't just buying another phone, we are buying a product that
